How Does Television Influence People's Behavior?

Nowadays, television is the one of the biggest factors that influence people’s behavior. Most people spend their free time watching television. After a hard and exhausted day, what the most people desire is to go home, and watch television - it's one of the few places where they can escape from the reality. As technology become more dominant in people’s lives, its power to affect people has grown more. I will try to examine below the specific reasons for my belief that television or movies influence people’s behavior.

Firstly, most people see the character they love in a tv show as a role model. Watching their favorite character’s success makes them happy as if it’s their own success. The character development, in which a character became a hero from zero,  in a tv show, encourages them to do more in their life. As a result of that, they are motivated by their favorite character’s development.

Secondly, watching television is a guide where people can learn about other cultures. In my opinion, tv operas are a great way to teach the world about your culture. For example, after the launch of Narcos, people started to grow an interest on Escobar, and the places he lived became a touristic destination. Hence, Escobar’s country has gained lots of tourists from all over the world.

Thirdly, we should mention about television as well as ads. The reason why the celebrities are seen on a ads is because people tend to follow the celebrities they love. People tend to feel a connection between them and the celebrity, who starred in their favorite show. This connection leads to a commitment. Commitment makes people to take action. And, this is how the marketing works today.

In conclusion, as technology becomes more dominant in our everyday life, its influence on people tend to grow more. Marketing strategies are developing in a parallel way with the inventions of technology. Television is one of the best-known invention we can say in this regard. Although we are living in the internet era, television is still a popular tool that make people take action.

Emel

Nov 2018